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The choice of a custom AppExchange app for product pricing is well-suited for managing diverse product bundles and multiple pricing options. This solution allows businesses to create specialized applications that cater directly to their unique pricing requirements and product configurations.

By leveraging a custom AppExchange app, companies can implement tailored pricing structures for various bundles, accommodating different sales scenarios and customer needs while maintaining a scalable solution. Such a specialized app can offer flexibility, allowing for dynamic pricing strategies that would not be feasible using standard Salesforce features.

In contrast, using workflow on Opportunity or Opportunity Product limits functionality to specific predefined actions and lacks the versatility needed for complex pricing configurations. Formula fields can help in calculating values based on existing fields but do not provide the comprehensive capabilities necessary for managing multiple pricing options effectively. Similarly, Lightning Process Builder is primarily a tool for automating business processes and would not inherently address the specific challenges of managing intricate product pricing scenarios.

Thus, a custom AppExchange app stands out as the most effective solution for rolling out new product bundles with several pricing options.